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Parenting with Purpose in the Digital Age

Parenting with Purpose in the Digital Age

Written by: Cheeky Rascals

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Time to read 7 min

The world of parenting is constantly changing. As the digital world continues to evolve, tech-savvy parenting will follow. It’s more important than ever that parents embrace all the advantages that technology can provide. This blog will cover many of the pros that parenting tech and baby gadgets bring.

The Rise of Digital Parenting

From smart baby monitors to sterilising devices, technology has become a reliable tool for many parents in today’s fast paced environment. Parents need solutions that will help them save time whilst also providing them with added reassurance. There are many ways someone may use smart tech to help their parenting journey. These can include:


  • Baby Monitors: These handy visual and audio devices allow parents to check in on their babies whilst they are in another room, usually through a live-stream video.
  • Sterilising Devices: The NHS recommends sterilising all baby feeding equipment until babies are at least one year old. Sterilising devices can help to speed up this process.
  • Bottle Washing Technology: All baby bottles need to be cleaned before they can be sterilised! Bottle washing machines can help speed up this process, as well as making sure all feeding equipment has been deeply cleaned before it is sterilised.
  • Milk-Making Machines: Making a baby bottle can be a time-consuming process for many parents. Devices such as the Baby Brezza Formula Pro Advanced can make sure that an accurately measured bottle is made, as well as reducing the time it takes to make a bottle for each feed.
  • Sleep Aids: Sleep aids can be a useful bit of kit to help send little ones to sleep inside and outside of the home. 

Smart Monitoring for Peace of Mind

Parenting is a beautiful journey that can also be stressful at certain points. Innovative baby monitoring technology allows parents to check on their baby’s health and wellbeing in real time. Smart monitors allow parents to see and hear their little one in an instant. Often portable, these monitors are the perfect solution for a busy parent who works away from home a lot or even for an overnight stay with the grandparents!

Products such as the Owlet Dream Sock™ + Cam® 2 Bundle allow parents to monitor what matters most. Parents can track their baby’s vital signs, including pulse rate, oxygen levels, and sleep trends, with ease and receive real time notifications if any health readings fall outside the preset ranges through the Owlet Dream App and base station. The Cam® 2 provides additional sound, motion, and cry notifications, with the capability to save video clips for monitoring disturbances.


Being able to check on a child in an instant provides an unparalleled peace of mind for parents; 84% of Owlet users report that their Owlet baby monitor has calmed their parental anxiety. Not only does this helping hand provided by technology allow parents to monitor their children but, by extension, it elevates some of the stresses that can come with parenting.

Automating Everyday Tasks for Efficiency

It goes without saying that once a baby has entered the world, a parent’s life is changed forever. A parent’s daily routine drastically changes to accompany this new life. With so much time spent making sure that your little one has the best start in life, parents are always looking for new ways to automate these everyday tasks. There are several ways in which the Cheeky Rascals family can help with this process:

The NHS recommends sterilising baby bottles until a newborn reaches at least 12 months old. Although this is such a vital task for parents, it is time-consuming. The Baby Brezza Steriliser Dryer Advanced is a great addition to any daily routine. The Baby Brezza Steriliser Dryer Advanced has the largest capacity of any steriliser, holding 8 bottles, 2 full breast pump part sets, soothers, and accessories from any brand. Customisable with four modes to suit your needs, it kills 99.9% of germs with natural steam, then automatically dries 33% faster saving you precious time.

With the average newborn drinking between 10 to 14 bottles a day, new parents are constantly looking for ways to speed up the cleaning, sterilising, and drying process of their feeding routine. The Baby Brezza Bottle Washer Pro automatically washes, sterilises, and dries bottles, pump parts, and sippy cups. It is customisable with six cleaning modes and kills 99.9% of germs with steam, then dries with HEPA-filtered hot air. For parents looking to never use a bottle brush again, this is the perfect accessory!

The Baby Brezza Formula Pro Advanced is a breakthrough in feeding automation, saving parents precious time, and making the bottles in just fifteen seconds! In the UK, almost all babies will have been fed formula by the time they reach six months. The patented mixing technology automatically mixes formula and water to the perfect consistency without air bubbles every time. It is customisable with three temperature settings. For parents looking for a quicker, more accurate, and more hygienic way to make bottles this device is a must.

The Rockit Rocker is a simple yet effective solution for soothing babies on the go with gentle, hands-free motion. Winner of the Gold 2024 Dadsnet award for Gold Best Sleeptime Accessory, this device fits onto all prams and strollers. The Rockit Rocker stimulates the gentle rocking that parents often recreate to help their little ones drift off. It has an adjustable speed dial and is safe to use from birth. Helping busy parents to multitask, it is the perfect accessory for parents on the go!

These handy devices have all been made to make the parenting journey easier. By automating some parts of the daily tasks that come hand in hand with parenting, parents can spend more time with their little ones. Furthermore, having free hands means parents can give more cuddles to their little ones.

The Emotional Impact: Reducing Parental Stress

By helping parents to feel less overwhelmed, technology can become a valuable aid in reducing parental stress. Technology not only simplifies the daily processes that parents can find themselves tasked with, but it also brings emotional relief by making parents feel more in control. For example:


  • Knowing that bottles are clean, sterilised, and dry within the Baby Brezza Bottle Washer Pro before they are used in a feed, means parents can feel confident that their little one is having less exposure to the germs and bacteria that could cause diarrhoea or vomiting.
  • Mixing formula and water to the perfect consistency without air bubbles every time, the Baby Brezza Formula Pro Advanced allows parents to have the perfect bottle within fifteen seconds. Less air bubbles means more comfort for your little one as air bubbles can cause gas pains.
  • By using a device, such as the Rockit Rocker, parents can gently rock their child hands-free. With free hands, parents can continue to do the other tasks they may need to do.

Providing an advanced pair of extra hands for parents, technology allows busy parents to continue to complete their everyday tasks whilst remaining in control of their little one’s care.

The Future of Parenting Tech

Although there have been concerns in recent years about the potential negatives of technology, there are many benefits to bringing devices into the home to enhance the parenting journey. New products are constantly appearing on the market. In recent years these have included smart car seats, sound machines that can be operated from your phone, thermometers that can track fevers, and hands-free breastfeeding pumps.


As this blog has highlighted, the integration of AI into everyday life has allowed parents to check in on their little ones in an instant through baby monitors. However, the uses of AI are expanding. Some parents are even using it to help with household tasks such as meal prepping. With children being more tech-savvy than ever, it is important to embrace technology within the household whilst using these tools in a safe and controlled environment. Parents can set screen time limits, control which websites their children can visit, and monitor their children’s device usage.


As digital parenting continues to evolve, we can be sure that there will be many new gadgets created to accompany more steps of the parenting journey. Which products would you like to see?

Embracing Smart Parenting Tools

Technology is a powerful tool that can be a great investment to enhance the parenting journey. However, technology should be used as a complement to parenting. Although parenting tech can help speed up daily tasks, it is important to make time for precious family moments.


The products mentioned within this blog can be used as part of a toolkit to support parents throughout their journey. Providing parents with an unmatched peace of mind and helping them to automate their daily routine, these devices can make a big difference for busy parents. Technology allows for parents to spend less time worrying and more time with their little ones. That’s real smart parenting!

Author - Chloe Markey

Chloe Markey is a freelance writer who specialises in script and blog writing. With a particular passion for podcasts, Chloe has been involved in the production of multiple podcast series, ranging from true crime to our very own The Cheeky Rascals Podcast. She has an avid interest in the world of parenting and has learnt lots since working with Cheeky Rascals!